What Are the Key Success Factors of Sony free essay sample

What are the key success factors of sony? Answer: I believe as Akio Morita has said Creativity to make inventions is one important factor that makes difference between Sony and other companies. Sony always works to make new inventions and products like Play Station or other combo electronic products however it could be dangerous too. The other factor is Creativity in product planning and production . Right products in right time could lead any company to be successful. For not losing the Games market Sony introduces play station 3. Another factor is Creativity in marketing. I believe this is the most important factor that leads any company to be successful and the sell of any product depends on it. But creativity in marketing includes too many means that can lead to successful ads. Some of them are as below: Being creative and thinking out of line with Innovative ideas. Using of scientific methods like formulation, hypotheses or testing. We will write a custom essay sample on What Are the Key Success Factors of Sony? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sony lost time and market. Those two companies have vastly different portfolios, with Samsung earning most of its profits from chips and Sony owning music and movie studios. Sumsung always send their engineer to American, Europe and China to get the information about the changes of the favorite from customers, so Sum Sung always go ahead of Sony. But Sony always just make the new things from their engineer’s head and Japanese market and just send few power to know how the global market changes.